There is a preliminary list of seminars, master classes, presentations, that 9 KIAF program includes
Attention! The list is permanently enlarged! Follow the changes.
Hourly program: 28 May, 29 May, 30 May
Brand audit as the base for an efficient brand strategy creation,
Vadim Pustotin, Director of Sledopyt Brand Consulting Company, Кiev
Use of the Internet as a part of media mix,
Kirill Gotovtsev, Director of Maniyako Internet Agency, Moscow
The newest instruments in advertising efficiency research,
Eduard Zolotukhin, Director of Research&Branding Group, Kiev
Strong brand do-it-yourself,
Olga Zakharova, Director of 1+1 VideoDesign Company, Кiev
PR Agencies positioning: handicraft, boutique or industrial production? Exclusive or mass product. 100 "for" and "against",
Valeriy Kureyko, General manager of Publicity Creating; Ruslana Plis, Manager partner of Publicity Creating
Creativity in PR,
Special seminar program from UAPR
New identity: corporate identity of tomorrow,
Andrey Purtov, Editor-in-chief of Identity magazine, General manager of ArtGraphics.ru, Моscow
When marketing becomes art. Rules of corporate cinema,
Olga Ryabchun, Stage director ESG Company, Kiev
Infect or die. Viral advertising today - particularity and examples,
Andrey Nadein, Editor-in-chief of Advertising ideas magazine, Saint Petersburg
To sell beer to Sherlock Holmes. How to define a customer psychotype by his/her speech and behavior, and start working with him/her consciously in advertising,
Margarita Vasilieva, General manager of Paparika Branding, Saint Petersburg
Footages - a ready pattern or an efficient instrument for creative idea realization? An effective experience of Getty Images and advertising agencies cooperation abroad and in Ukraine,
Seminar from Fotobank Company
How to think Digital,
Simon Silvester, Head of Planning, Young and Rubicam/Wunderman Europe Middle East and Africa, London
Avertology.Ru presents the best works of ART&SHOCK advertising contest,
Valentina Krylova, Head of Advertology.Ru
The efficiency of taking risk,
Benoit Schmider, Executive director of Provid