BTL & DM projects
Contest categories
В-1. Sales promotion (sampling, prize awarding etc).
В-2. Sponsorship and event marketing (holidays, conferences, seminars, presentations etc.)
B-3. Direct mail, telephone marketing, database marketing, remote sales and other DM projects
В-4. Integrated BTL-campaign
Criteria of entries’ evaluation by jury members
- advertising and communication idea originality;
- quality of conception’s realization;
- performance complexity.
The cost
| Payment | till 31.03.2008 | till 25.04.2008 | after 25.04.2008 |
|---|---|---|---|
| The cost of one entry participation | 70 EUR | 100 EUR | 125 EUR |
Common requirements to contest entry content
In entry’s presentation must be:
- Description of campaign’s objects posed.
- Description of proposed solutions, methods and communication resources.
- Description of results that campaign achieved.
- Description of things that differ this campaign and make it deserving of award.
Entries technical requirements
Every entry must be given on separate CD disk in the form of Microsoft PowerPoint presentation for PC (Office 95 Microsoft / 97 / 2000 PowerPoint для PC). Technical requirements for presentation’s elements:
- Arial type for text;
- TV ads in MPEG-1, 320 х 240 pixels;
- Print ads, posters, advertising publications in JPEG, RGB;
- Radio ads in the form of WAV, 44100 Hz, 16 bit.
On CD must be indicated: participant, contest category code, entry name.
How to enter
Contest entries must be sending to address:
App. 24, 8/12 Andriivska str., Kyiv, 01004, Ukraine
Recipient*: Tatyana Andros (please indicate Tatyana Andros as a recipient if delivering by courier)
Foreign participants can lay out contest entries made with observance of technical requirements directly on the Festival’s website in the same time with with infilling of contest application. For the receipt of access it is necessary after filling of competitive requests to send a query on festival@adfestival.com.ua
Delivery is at the expense of the sender.
Dead-line:
- of applications’ registration is April 25, 2008
- entries’ presenting is April 30, 2008
- payments should be submitted till May 10, 2008