Organizer awarding ceremony

Main media partners

Media projects
Партнер конкурса

Contest categories

М-1. Electronic mass-media and cinema (TV, radio, the Internet etc.) media solutions
М-2. Print media, transport and outdoor media solutions 
М-3. Special events, sponsorship, moves
М-4. Non-traditional advertising media, new media and ambient media 
M-5. Integrated media solutions, non-traditional media
М-6. Target audience impact

Criteria of entries’ evaluation by jury members

Categories M-1 and M-2:  Jury evaluates innovative method in traditional media.

Category М-3:  Jury evaluates innovative method in special events.

Category М-4:  Accordance of advertising idea to declared objects and quality of conception’s realization. 

Категория М-5:  Jury evaluates innovative method in using of one or more media aimed on maximum effectiveness of advertising campaign achievement.

Category М-6:  Jury evaluates analysis depth and understanding of brand and media role in life of specific consumer group taking into account their needs, lifestyle, values and interests.

Next target audiences are examining:
  • Teenagers
  • Narrow, particularized target audience
  • Men
  • Women

The cost

Paymenttill 31.03.2008till 25.04.2008after 25.04.2008
The cost of one entry participation 70 EUR 100 EUR 125 EUR

Common requirements to contest entry content

In entry’s presentation must be:

- Description of campaign’s objects posed – no more than 150 words;
- Description of media solution – no more than 250 words;
- Description of results that campaign achieved – no more than 200 words;
- Description of things that differ this campaign and make it deserving of award – no more than 150 words

To contest category M-4 must be given presentations, advertising proposals of non-standard media, new forms or methods of advertising communications.
Entries technical requirements

Every entry must be given on separate CD disk in the form of Microsoft PowerPoint presentation for PC (Office 95 Microsoft / 97 / 2000 PowerPoint для PC). Technical requirements for presentation’s elements:

  • Arial type for text;
  • TV ads in MPEG-1, 320 х 240 pixels;
  • Print ads, posters, advertising publications in JPEG, RGB;
  • Radio ads in the form of WAV, 44100 Hz, 16 bit.
On CD must be indicated: participant, contest category code, entry name

How to enter

Contest entries must be sending to address:
App. 24, 8/12 Andriivska str., Kyiv, 01004, Ukraine

Recipient*: Tatyana Andros  (please indicate Tatyana Andros as a recipient if delivering by courier)

Foreign participants can lay out contest entries made with observance of technical requirements directly on the Festival’s website in the same time with with infilling of contest application.  For the receipt of access it is necessary after filling of competitive requests to send a query on

Delivery is at the expense of the sender.

- of applications’ registration is April 25, 2008
- entries’ presenting is April 30, 2008
- payments should be submitted till May 10, 2008

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Technical creative partner

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