Èíòåðàêòèâíàÿ flash-îòêðûòêà íà 8 ìàðòà «Âûðàñòè ñâîé ïðîåêò-ýäåëüâåéñ ñ BelSwissBank»
I-9-32 Îòêðûòêà, ðåêëàìíûé ôèëüì
|
 |
|
Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû
Èíòåðàêòèâíàÿ flash-îòêðûòêà íà 8 ìàðòà «Âûðàñòè ñâîé ïðîåêò-ýäåëüâåéñ ñ BelSwissBank»
|
Title of work
Interactive flash–postcard to March 8 «Grow your own project-edelweiss with BelSwissBank»
|
|
Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü
BelSwissBank
|
Advertiser
BelSwissBank
|
Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
BelSwissBank
|
Product, service to be advertised
BelSwissBank
|
Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
Íà Àêöèþ «8 ìàðòà» áåëîðóññêî-øâåéöàðñêèé áàíê BelSwissBank ïîäàðèë ïàðòíåðàì è êëèåíòàì ñåìåíà ýäåëüâåéñîâ è ëåéêè ñ ôèðìåííîé ñèìâîëèêîé. Áóìàæíûå îòêðûòêè ïðèãëàøàëè çà ïðîäîëæåíèåì Àêöèè íà ñàéò áàíêà.
Èíòåðàêòèâíàÿ îòêðûòêà íà ñàéòå âîâëåêàåò ïîñåòèòåëÿ â ñîâìåñòíîå ñ Áàíêîì âçðàùèâàíèå öâåòîâ ýäåëüâåéñîâ è çàêðåïëÿåò îáðàç Áàíêà êàê íàäåæíîãî áàíêà, ÷åðåç àññîöèàöèþ: ãîðû, ýäåëüâåéñû, øâåéöàðèÿ — íàäåæíîñòü.
Ñëîãàí Àêöèè: «Æåëàåì ïðîÖÂÅÒàíèÿ!»
PS: Ïîëèâàéòå ãîðû èç ëåéêè !
|
Slogan, description of creative idea
During action at March 8 BelSwissBank presented to its partners and customers edelweiss seeds with brand marked watering–can. Paper postcards were inviting their owners to see action continuation on a bank’s web–site.
Interactive postcard involves visitor into joint edelweiss flowers growing with Bank and due to this creates image of a reliable bank through association: mountain, edelweiss, Switzerland — reliability.
|
Àâòîð ³äå¿ / Àâòîð èäåè
Ñò¸ïêèí Äåíèñ
|
Author of idea
Stepkin Denis
|
Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü
Êîðîâåö Áîãäàí
|
Creative manager
Korovets Bogdan
|
|
|
Àðò-äèðåêòîð
Áàðàíîâ Àíòîí
|
Art-director
Baranov Anton
|
Äèçàéíåð
Ñò¸ïêèí Äåíèñ
|
Designer
Stepkin Denis
|
Ïðîãðàì³ñò / Ïðîãðàììèñò
Ñò¸ïêèí Äåíèñ
|
Programmer
Stepkin Denis
|
Âèðîáíè÷à êîìïàí³ÿ / Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
Astronim*
|
Production company
Astronim*
|
²íø³ / Äðóãèå
Áðýíä-ìåíåäæåð BelwissBank Ðåêàø¸âà Àíàñòàñèÿ
|
Others
Brand-manager BelwissBank Rekashova Anastasia
|
гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ)
2005
|
e-mail äèçàéíåðà / Designer e-mail
[email protected]
|
Òåëåôîí äèçàéíåðà / Designer phone
+375 (17) 2099006
|
URL
ïåðåéòè
|
/ Àðõèâ 
