31 ìàÿ - 3 èþíÿ 2005, Äîì Êèíî		 English

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Èäåÿ ôèðìåííîãî ñòèëÿ 6-ãî ÊÌÔÐ ÐÀ Mr. Lemons, Riga

 

 
/ Àðõèâ 

Ðàáîòû 

Ðåêëàìíàÿ êàìïàíèÿ "Îãíåòóøèòåëü"


K-1-1 Êîìïëåêñíûå ðåêëàìíûå êàìïàíèè, ïðîåêòû çàïóñêà, ðàçâèòèÿ áðåíäîâ è ò.ä., ñîñòîÿùèå èç äâóõ è áîëåå ýëåìåíòîâ ðàçëè÷íûõ ðåêëàìíûõ èëè ìàðêåòèíãîâûõ êîììóíèêàöèé (ÒÂ, ïðèíò, óïàêîâêà, ðàäèî, èíòåðíåò, BTL è ò.ä.)

 

Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû
Ðåêëàìíàÿ êàìïàíèÿ "Îãíåòóøèòåëü"
Title of work
Advertising campaign Fire Extinguisher
Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü
Îáîëîíü
Advertiser
Obolon
Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Ïèâî
Product, service to be advertised
Beer
Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
 Ïðèáàëòèêå íåîòúåìëåìûì àòðèáóòîì âî âðåìÿ ïðàçäíèêà Èâàíîâîé íî÷è è âûåçäîâ íà ïèêíèê ÿâëÿåòñÿ êîñòåð. Îãíåòóøèòåëü íåîáõîäèì ïðè òóøåíèè îãíÿ. Èíñòðóêöèÿ ïî ïðèìåíåíèþ ïèâà «Îãíåòóøèòåëü» ïðèëàãàåòñÿ. Ñëîãàí: Êóïè ñåáå Îãíåòóøèòåëü.
Slogan, description of creative idea
In Baltic Countries a bonfire is a necessary element of the Ivanov’s Night Festival and picnic. Fire-Extinguisher is needed when putting out fire. Application instruction of the “Fire Extinguisher” Beer is added. Slogan: Purchase itself a Fire-Extinguisher
Àâòîð ³äå¿ / Àâòîð èäåè
Ò. ×åïóðíà
Author of idea
T. Chepurna
Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü
À. Óøêîâñêèé
Creative manager
A. Uskovski
Àðò-äèðåêòîð
À. Ùåðáàêîâ
Art-director
A. Shcherbakov
Âèðîáíè÷à êîìïàí³ÿ / Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
Cinema Nouveau
Production company
Cinema Nouveau
гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ)
2004