May 31 - June 3 2005, "Dom Kino"
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The 6th KIAF corporate style concept: Mr. Lemons advertising agency, Riga

 

 

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Works 

Rietumu Bank Tram


N-3-4 Transport

 

Title of work
Rietumu Bank Tram
Advertiser
Rietumu Bank
Product, service to be advertised
Rietumu Bank
Slogan, description of creative idea
When Rietumu Bank opened their office in the remote city of Daugavpils, the message of the campaign was: Rietumu Bank turns the banking business from old to new. Your old bank in Daugavpils is to be replaced by the new services and characteristics of Rietumu Bank. This message was displayed by showing one of the typical old-fashioned trams that are still in use in Daugavpils: Rietumu Bank turned this tram from old into new by painting a high-speed train over it. The text on the tram reads: "It's time to turn the old into new."
Author of idea
Bates/Red Cell Latvia
Creative manager
Rene Fischer
Copywriter
Sergejs Timofejevs
Art-director
Edgars Makens
Рік створення / Год создания (ГГГГ)
2004