Íàñòîÿùåå âîëøåáñòâî ñêàçêè
B-2-17 Îðãàíèçàöèÿ ðåêëàìíûõ ìåðîïðèÿòèé è ñïîíñîðñòâî (ïðàçäíèêè, êîíôåðåíöèè, ñåìèíàðû, ïðåçåíòàöèè, è ò.ä.)
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Íàçâà ðîáîòè / Íàçâàíèå ðàáîòû
Íàñòîÿùåå âîëøåáñòâî ñêàçêè
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Title of work
True magic of fairy tale
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Ðåêëàìîäàâåöü / Ðåêëàìîäàòåëü
Êîêà-Êîëà Áåâðèäæèç Áåëîðóññèÿ
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Advertiser
The Coca-Cola Beverages Belorussiya
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Ðåêëàìîâàíèé ïðîäóêò, ïîñëóãà / Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà
Coca-Cola
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Product, service to be advertised
Coca-Cola
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Îïèñ òâîð÷î¿ ³äå¿, ñëîãàí / Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí
 êðóïíåéøåì óíèâåðìàãå ã. Ìèíñêà (ÃÓÌ) Ñêàçî÷íûé Ãíîì (ðîæäåñòâåíñêèé ñèìâîë Coca-Cola) ïîìîãàë èñïîëíèòü ìå÷òó êàæäîãî. Ïðè ïîêóïêå ëþáîãî êîëè÷åñòâà Coca-Cola ó÷àñòíèê ìîã ñ ïîìîùüþ âîëøåáíîãî âèäåî-òåëåôîíà ïîîáùàòüñÿ ñ íàñòîÿùèì Äåäîì Ìîðîçîì, êîòîðûé â ýòî âðåìÿ ãîòîâèëñÿ ê Íîâîìó Ãîäó â ñâîåì äîìèêå â Ëàïëàíäèè.
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Slogan, description of creative idea
In the largest department store of Minsk (GUM) the Coca-Cola Christmas Elf helped everyone's dream to come true. With every purchase of Coca-Cola the consumer could speak via a magic video-phone conference to the "real" Santa Claus who was making last preparations for Christmas in his house in Lapland at that moment.
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Àâòîð ³äå¿ / Àâòîð èäåè
Èëüÿ Êóõàðåâ
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Author of idea
Ilya Kukharev
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Òâîð÷èé êåð³âíèê / Òâîð÷åñêèé ðóêîâîäèòåëü
Ïàâåë Äåäêîâ
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Creative manager
Pavel Dedkov
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Êîï³ðàéòåð / Êîïèðàéòåð
Èëüÿ Êóõàðåâ
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Copywriter
Ilya Kukharev
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Àðò-äèðåêòîð
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Art-director
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Äèçàéíåð
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Designer
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Åêàóíò / Ýêêàóíò / áðåíä / BTL- ìåíåäæåð
Ëþäìèëà Ñèëÿåâà
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Account / Brand / BTL manager
Ludmila Silayeva
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Âèðîáíè÷à êîìïàí³ÿ / Ïðîèçâîäñòâåííàÿ êîìïàíèÿ
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Production company
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²íø³ / Äðóãèå
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Others
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гê ñòâîðåííÿ / Ãîä ñîçäàíèÿ (ÃÃÃÃ)
2004
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/ Àðõèâ 
