D-4. Áóêëåò, ïðîñïåêò, îòêðûòêà, ïëàêàò
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| Ó÷àñòíèê: | ÞÑÏ |
| Participant: | USP |
| Íàçâàíèå ðàáîòû: | Èìèäæåâûé êîìïàêò äèñê ñóøè-áàðà "Íîáó" |
| Title of work: | "Nobu" Sushi-bar CD |
| Ðåêëàìîäàòåëü: | Ñóøè-áàð "Íîáó" |
| Advertiser: | "Nobu" Sushi-bar |
| Ðåêëàìèðóåìûé ïðîäóêò, óñëóãà: | Ñóøè-áàð "Íîáó" |
| Product, service to be advertised: | "Nobu" Sushi-bar |
| Îïèñàíèå òâîð÷åñêîé èäåè, ñëîãàí: | Âûïîëíåí â òðàäèöèîííîì äëÿ «Íîáó» ñî÷åòàíèè ÷åðíîãî, êðàñíîãî è áåëîãî öâåòîâ. Êàðòîííàÿ óïàêîâêà êîìïàêò-äèñêà îáëàäàåò îðèãèíàëüíîé ôîðìîé, à îôîðìëåíèå ñàìîãî êîìïàêò-äèñêà îòëè÷àåòñÿ ïðåäåëüíûì ëàêîíèçìîì. |
| Slogan, description of creative idea: | Developed in traditional for “NOBU” combination of black, red, and white colours. Cardboard case has a unique form and the CD design is laconic to the maximum. |
| Àâòîð èäåè: | Òâîð÷åñêèé êîëëåêòèâ àãåíòñòâà “USP”. |
| Author of idea: | “USP” creative team. |
| Òâîð÷åñêèé ðóêîâîäèòåëü: | Âèòàëèé Óëèöêèé |
| Creative manager: | Vitaliy Ulitskiy |
| Êîïèðàéòåð: | Àíòîí Ôðèäëÿíä |
| Copywriter: | Anton Freedland |
| Äèçàéíåð: | Íàòàëèÿ Èâàùóê |
| Designer: | Natalia Ivashchuk |
| Ýêêàóíò/áðåíä/BTL-ìåíåäæåð: | Àíäðåé ßêîâåíêî |
| Account/Brand/BTL manager: | Andrey Yakovenko |
| Äàòà ñîçäàíèÿ: | 20-08-2001 |