There are three 3 types of advertising: advertising that sells, advertising that doesn't prevent from selling and the one that kills the brand.

Every day "Advertising suicide" becomes more and more popular in business. What are the key characteristics of "advertising killer"? Why completely adequate people not only accept the idea but even pay for it? How is it possible to stop this suicide stream and whether is it possible at all?

Igor Romanov, Consultant, Coach and Director of communicational management agency "StoLitsa" will answer these questions at the 9th Kyiv International Advertising Festival on May 29, 2008.