Talk to your partners efficiently, form a customers brand loyalty, create an atmosphere of trust.

This year ESG Communication Group became a partner of Corporate film competition to be held at  KIAF.

Besides that ESG Communication Group instituted a prize in a separate nomination - Corporate film as an efficient instrument of reputation management.

The business structures willing to participate in the Corporate Film competition will be able to

• - Present their corporate video to the Film jury
• - take part in the master-class When marketing becomes art. Rules of corporate cinema held by ESG Communication Group at KIAF
• - meet the professionals which create corporate, image-making and video-instruction films
• - see the best corporate movies of other companies
• - get many useful ideas which will help them get to a new level of forming positive corporate reputation.

The winner of  Corporate film as an efficient instrument of reputation management will get a special  award from ESG Communication Group, and the company's representative will be invited to participate in Ukrainian Dimension talk-show which goes on air on the 1-st National Channel.

Member of the jury Olga Ryabchun, Stage director of ESG Communication Group has formed the following criteria for the Corporate film as an efficient instrument of reputation management nomination:

1. The film's efficiency in solving a certain marketing task.
2. Direction
3. Camerawork
4. Computer design
5. Sound effects

Olga Ryabchun is sure that corporate film can be a unique instrument of image support. But in the Ukraine its way to recognition has just begun. Many CEO's still don't realize all the advantages of this instrument. "Our aim is to promote corporate film as a separate category because after all it's not an instrument of advertising. It's a strong link in the chain of marketing communications along with communication strategies, public events, company's site, sponsorship, product placement, corporate editions, etc." - says Stage director of ESG Communication Group.