В-1. Sales promotion (sampling, prize awarding etc).
В-2. Sponsorship and event marketing (holidays, conferences, seminars, presentations etc.)
B-3. Direct mail, telephone marketing, database marketing, remote sales and other DM projects
В-4. Integrated BTL-campaign

• advertising and communication idea originality;
• quality of conception’s realization;
• performance complexity.

Payment	till 31.03.2008	till 25.04.2008	after 25.04.2008
The cost of one entry participation	70 EUR	100 EUR	125 EUR

In entry’s presentation must be:

• Description of campaign’s objects posed.
• Description of proposed solutions, methods and communication resources.
• Description of results that campaign achieved.
• Description of things that differ this campaign and make it deserving of award.

Every entry must be given on separate CD disk in the form of Microsoft PowerPoint presentation for PC (Office 95 Microsoft / 97 / 2000 PowerPoint для PC). Technical requirements for presentation’s elements:

• Arial type for text;
• TV ads in MPEG-1, 320 х 240 pixels;
• Print ads, posters, advertising publications in JPEG, RGB;
• Radio ads in the form of WAV, 44100 Hz, 16 bit. 

On CD must be indicated: participant, contest category code, entry name.

Contest entries must be sending to address:
App. 24, 8/12 Andriivska str., Kyiv, 01004, Ukraine

Recipient*: Tatyana Andros  (please indicate Tatyana Andros as a recipient if delivering by courier)

Delivery is at the expense of the sender.

Dead-line:
- of applications’ registration is April 25, 2008
- entries’ presenting is April 30, 2008
- payments should be submitted till May 10, 2008